timing
Timing Matters
In agriculture, the “law of the harvest” is simple and undeniable: you plant in the right season, tend your crops with care, and when harvest time arrives, you work—hard and fast. Delay, and you lose the crop. Try to harvest too soon, and t…
Don’t Set Growth Targets Without Thinking Carefully About Timing
You’ve probably seen them before — those project spreadsheets in which Year 2 revenue is Year 1 revenue plus 10%, and so on. These projections are rarely accurate, because they reduce the world to linear models — when in reality the growth process is n…