Customer

 

Target Your Customer. It Isn’t Everybody.

You may believe that your product or service is the best thing since sliced bread and that it can benefit […]
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Know How Your Customer Operates

It’s very common for business owners to say “everyone can use us.” In reality, not everyone will use your business. […]
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What Do Your Potential Customers Believe?

You know your business. You know your products, your services, their features and benefits. You know that people will benefit […]
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Business Needs More Than A Cause

There has been a lot of talk about social enterprises, business that serve their community. While serving the community is […]
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How to Communicate with Your Customers in a Crisis

In a fast-moving crisis, it’s important for leaders to communicate with empathy and honesty — not just internally, but externally […]
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Customers Are Rarely Right But You Have To Make Them Think They Are

We’ve all heard the axiom, “The customer is always right.” Most of us have experienced the opposite. Customers rarely know […]
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Is Your Business Mask Worthy?

In an episode of “Seinfeld” Elaine found out that her favorite contraceptive had been discontinued. Needing to stretch her supply she evaluated every man she met to see if he was “sponge worthy.” In today’s world, people a…

One Size Does Not Fit All

You may think your product or service is the greatest thing since sliced bread and that everyone can benefit from it. That may even be true, but everyone isn’t going to want it. We all try to find the sweet spot for our customers the one thing th…

Who Do You Want Your Customers To Be?

Who you want your customers to be is different from who do you want as your customer. Who you want your customers to be is about evolving your existing customer, and its a question you need to ask to spur innovation and make your existing customers mor…

Focus On Value

What customers really want from your organization is help solving their problem. They want to hear what other customers were able to achieve by using your solution. They want to understand the value and benefits your products/services pr…