Customer

 

What Matters Is The Customer

A few years ago I attended an event in which most of the attendees were programmers. As everyone introduced themselves […]
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Your Customers’ Perception Is Reality

You’ve worked hard to build the reputation of your company as well as your own. You have a very specific […]
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Know Your Targets

There’s an old saying that 50% of advertising works but no one knows which 50%. The proliferation of social media, […]
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Target Your Customer. It Isn’t Everybody.

You may believe that your product or service is the best thing since sliced bread and that it can benefit […]
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Know How Your Customer Operates

It’s very common for business owners to say “everyone can use us.” In reality, not everyone will use your business. […]
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What Do Your Potential Customers Believe?

You know your business. You know your products, your services, their features and benefits. You know that people will benefit […]
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Business Needs More Than A Cause

There has been a lot of talk about social enterprises, business that serve their community. While serving the community is […]
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How to Communicate with Your Customers in a Crisis

In a fast-moving crisis, it’s important for leaders to communicate with empathy and honesty — not just internally, but externally […]
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Customers Are Rarely Right But You Have To Make Them Think They Are

We’ve all heard the axiom, “The customer is always right.” Most of us have experienced the opposite. Customers rarely know […]
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Is Your Business Mask Worthy?

In an episode of “Seinfeld” Elaine found out that her favorite contraceptive had been discontinued. Needing to stretch her supply she evaluated every man she met to see if he was “sponge worthy.” In today’s world, people a…