No You Are Not ‘The Same’

business coach, Businetiks, coaching, Communication, communications, consulting, difference, differentiate, Featured, life coach, marketing, peak performance, sales, strategy
In a recent conversation a sales manager told me that his product was the same as all his competitors. I was appalled. Having used his product and his competitors’ products I knew this was not true. If you are the same, you have a commodity and the only factor that matters is cost. For a […] The post No You Are Not ‘The Same’ appeared first on The Modern Observer Group.
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Why You Should Have A ‘Personal’ Professional Website

business coach, Businetiks, coaching, Communication, consulting, Featured, life coach, marketing, peak performance, personal, strategy, Website
The nature of work is changing. The world where you went to work after school and stayed with a company for your entire life are long gone. As more companies use consultants instead of employees, you have to treat your career as a business, and that includes how you market yourself. Having a website at […] The post Why You Should Have A ‘Personal’ Professional Website appeared first on The Modern Observer Group.
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Marketing Doesn’t Take Place In A Vacuum

business coach, Businetiks, coaching, Communication, communications, consulting, Facebook, Featured, integrate, life coach, linkedin, marketing, networking, peak performance, SEO, social media, strategy, twitter, web design
One of the most fundamental mistakes that companies (large and small) make in their marketing is the way they divide up the responsibility. Websites and SEO are managed by I.T. departments, advertising is handled by a marketing person, social media is handled by anyone who uses it in their personal life. By not coordinating marketing […] The post Marketing Doesn’t Take Place In A Vacuum appeared first on The Modern Observer Group.
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How Much Do You Know About Your Prospects

Businetiks, coaching, consulting, Featured, life coach, marketing, peak performance, Process, prospects, research, sales, strategy
It’s a rare day when a business owner doesn’t get a sales call or solicitation email. The vast majority of these are generic cold calls or cold emails. Some may have your name in them but most don’t even have that. Some make it abundantly clear that they don’t know the first thing about your […] The post How Much Do You Know About Your Prospects appeared first on The Modern Observer Group.
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Keep Things Fresh By Creating A “New” Day

Attitude and Mindset, branding, business coach, business life, business owner, business plan, business tips, Businetiks, coaching, communications, consulting, content creator, curated, empower, empowerment, entrepreneur, Evaluate, evaluation, Featured, Focus, focused, hard work, hard work pays off, innovate, Innovation, life coach, make it happen, marketing, mindset, modern observer, motivational, new, operations, passion, Process, productivity, seize the day, simplify, small business, working
We all have things that we have to do on a regular basis. We do them over and over and risk falling into a rut. It’s just as easy to fall into a comfort zone and stay there. Whether you’re in a rut or staying in your comfort zone, you need to shake things up […] The post Keep Things Fresh By Creating A “New” Day appeared first on The Modern Observer Group.
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Has The “Extra Mile” Gotten Shorter?

Attitude and Mindset, branding, business coach, business life, business owner, business plan, business tips, Businetiks, coaching, communications, consulting, content creator, curated, effort, empower, empowerment, entrepreneur, Evaluate, evaluation, extra mile, Focus, focused, hard work, hard work pays off, innovate, Innovation, life coach, make it happen, marketing, mindset, modern observer, motivational, operations, passion, Process, productivity, seize the day, simplify, small business, working
When The Modern Observer Group launched a new newsletter a mistake was made. The e-mail system sent the newsletter template out while it was being set up. So a portion of our list received a half done newsletter two weeks before it was supposed to launch. We quickly e-mailed those who received it an apology […] The post Has The “Extra Mile” Gotten Shorter? appeared first on The Modern Observer Group.
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Networking Is Not About The Numbers

business coach, Businetiks, coaching, Communication, consulting, Featured, life coach, marketing, networking, relationships, sales, startegy
If you have been to a networking event, you have probably seen Joe Businesscard. Joe runs around the event giving out his card and collecting as many as possible. He’s playing a numbers game. Getting in front of as many people as possible, without actually getting to know anyone or interacting with them. At a […] The post Networking Is Not About The Numbers appeared first on The Modern Observer Group.
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Demographics Vs. Psychographics

business coach, Businetiks, coaching, consulting, Customer, demographics, Evaluate, Featured, life coach, marketing, psychographics, strategy
The need to understand who your ideal customer is comes down to finding what your customers have in common. Most business people describe their customers in terms of demographic information. To get a better feel, you should look at their psychographic information. Demographic segmentation — i.e., defining audiences by factors such as age, gender, marital […] The post Demographics Vs. Psychographics appeared first on The Modern Observer Group.
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Your Business Needs To Go Organic (and we don’t mean food)

business coach, Businetiks, coaching, Communication, communications, consulting, content, Featured, life coach, marketing, organic, search, social media, strategy
Advertising platforms are getting better at targeting audiences, but when it comes to search and social media organic beats paid every time. To be clear, organic search and social means SEO and content marketing rather than paid ads. While paid ads have their place in any marketing campaign, there are several reasons for you to […] The post Your Business Needs To Go Organic (and we don’t mean food) appeared first on The Modern Observer Group.
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Tell Your Customer’s Story

business coach, Businetiks, coaching, Communication, communications, consulting, Featured, life coach, marketing, sales, storytelling, strategy
One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For complicated services, one of the best ways to convey what you […] The post Tell Your Customer’s Story appeared first on The Modern Observer Group.
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