marketing

 

Marketing And Sales Are Not The Same

Despite the fact that every business depends on marketing, most still don’t understand that marketing is not sales. Sales is […]
The post Marketing And Sales Are Not The Same appeared first on The Modern Observer Group.

Looking To Boost Post Pandemic Business? Don’t Look To Groupon.

As businesses reopen and recover from pandemic shutdowns, the rush to get consumers back into the stores, restaurants, etc is […]
The post Looking To Boost Post Pandemic Business? Don’t Look To Groupon. appeared first on The Modern Observer…

Start With The End In Mind

Anything you start has to have a finish, a final goal that the action or project you are embarking on is meant to achieve. In most projects you reach a point where you can stop but the results aren’t perfect. Many people simply end a project when…

Are You Still Stewing About That Mistake You Made?

When you make a mistake at work, do you replay it in your head for days or even weeks? This kind of overthinking is called rumination, and it can lead to serious anxiety. To break out of the cycle, there are a few things you can do. For one, identify y…

How To Increase Your Versatility

Versatility is a key leadership trait. Managers must have the capacity to read and respond to change with a wide repertoire of skills and behaviors. So how can you actually build this ability? Start by soliciting feedback from trusted colleagues. Ask a…

The Danger Of An Automatic Process

At The Modern Observer Group we create processes for our clients. Processes for social media, processes for onboarding clients, processes for all kinds of business functions. Why? Because a process keeps you from reinventing the wheel. When you have a …

Do You Know Where Your Leads Are?

Defining your approach to qualifying and tracking leads can drive a ton more business…some ideas from Marc Kitz, Sales Coach!   How easily can you/your company answer the following questions: How are your leads qualified? How are your leads tracked? Th…

How To Organize Your Workspace

By Maria GroveFounder, Bliss This House LLC With most people still working from home the topic of organizing your workspace is a hot one right now.  I’d like to offer some tips for organizing your workspace that would work both at home and  a…

Check The Tone of Your Message Before Hitting Send

When teams are working remotely and stress levels are high, it’s all too easy to miscommunicate. Even well-intentioned messages can be misconstrued. So how do you avoid sending a Slack message or email that could be interpreted as passive-aggressive? O…

Don’t Just Respond to the Moment — Plan for the Future

There’s an old saying in politics, “Never waste a crisis.” When you’re in the midst of a crisis, it can be hard to think past your short-term response. But, as a leader, your primary focus needs to be on the long term. After all, it’s…