marketing
Continuing Education Increases Your Earnings
Many professions require you to take ongoing education in order to keep your license current. What about those of us […]
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Know Your Targets
There’s an old saying that 50% of advertising works but no one knows which 50%. The proliferation of social media, […]
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Marketing And Sales Are Not The Same
Despite the fact that every business depends on marketing, most still don’t understand that marketing is not sales. Sales is […]
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Looking To Boost Post Pandemic Business? Don’t Look To Groupon.
As businesses reopen and recover from pandemic shutdowns, the rush to get consumers back into the stores, restaurants, etc is […]
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Start With The End In Mind
Anything you start has to have a finish, a final goal that the action or project you are embarking on is meant to achieve. In most projects you reach a point where you can stop but the results aren’t perfect. Many people simply end a project when…
Are You Still Stewing About That Mistake You Made?
When you make a mistake at work, do you replay it in your head for days or even weeks? This kind of overthinking is called rumination, and it can lead to serious anxiety. To break out of the cycle, there are a few things you can do. For one, identify y…
How To Increase Your Versatility
Versatility is a key leadership trait. Managers must have the capacity to read and respond to change with a wide repertoire of skills and behaviors. So how can you actually build this ability? Start by soliciting feedback from trusted colleagues. Ask a…
The Danger Of An Automatic Process
At The Modern Observer Group we create processes for our clients. Processes for social media, processes for onboarding clients, processes for all kinds of business functions. Why? Because a process keeps you from reinventing the wheel. When you have a …
Do You Know Where Your Leads Are?
Defining your approach to qualifying and tracking leads can drive a ton more business…some ideas from Marc Kitz, Sales Coach! How easily can you/your company answer the following questions: How are your leads qualified? How are your leads tracked? Th…
How To Organize Your Workspace
By Maria GroveFounder, Bliss This House LLC With most people still working from home the topic of organizing your workspace is a hot one right now. I’d like to offer some tips for organizing your workspace that would work both at home and a…