Sales Is Not Marketing

business coach, Businetiks, coaching, Communication, communications, consulting, Featured, life coach, marketing, peak performance, sales, strategy
While discussing e-mail marketing a local business owner stated that their e-mail marketing campaign was handled by an industry association. When asked if the association provided content, the owner answered, “No, they send offers. We use calls to action.” Every marketing person should know the value of the call to action. It’s the piece that […] The post Sales Is Not Marketing appeared first on The Modern Observer Group.
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Who Do You Want Your Customers To Be?

business coach, Businetiks, change, coaching, consulting, Customer, experience, Featured, Improvement, Innovation, life coach, marketing, peak performance, strategy
Who you want your customers to be is different from who do you want as your customer. Who you want your customers to be is about evolving your existing customer, and its a question you need to ask to spur innovation and make your existing customers more valuable. It seems to be an obvious question, […] The post Who Do You Want Your Customers To Be? appeared first on The Modern Observer Group.
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How Clean Is Your Bathroom?

business coach, Businetiks, coaching, consulting, detail, entrepreneur, executive, Featured, Focus, life coach, marketing, mindset, peak performance, strategy
The bathroom tends to be one of the most overlooked areas in a business. This also makes it one of the most telling places. Your bathroom tells a lot about how you do business. The bathroom represents the attention to detail. Is it clean? Is it pleasant to be in? What about the storeroom? The […] The post How Clean Is Your Bathroom? appeared first on The Modern Observer Group.
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Ask Yourself Two Questions To Help Prioritize Your Work

business, business coach, Businetiks, coaching, consulting, entrepreneur, executive, Featured, Focus, life coach, marketing, peak performance, question, SMB, strategy
If you work for a hands-off manager who doesn’t give you a ton of guidance, it falls on you to set priorities for your work. You can focus on the right things by asking yourself two questions: “What is my highest contribution?” Consider the organization’s needs and your unique strengths, experience, and capabilities. But don’t […] The post Ask Yourself Two Questions To Help Prioritize Your Work appeared first on The Modern Observer Group.
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Adapt Your Leadership Style To The Situation

business coach, Businetiks, coaching, communications, consulting, Featured, Improvement, Leadership, life coach, management, marketing, mindset, peak performance, SMB, strategy
Different work situations call for different leadership styles, and most managers use one of two approaches: dominance or prestige. When you lead through dominance, you influence others by being assertive and leveraging your power and formal authority. This approach works best when your job is to get everyone aligned and moving in the same direction. […] The post Adapt Your Leadership Style To The Situation appeared first on The Modern Observer Group.
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Adapt Your Leadership Style To The Situation

business coach, Businetiks, coaching, communications, consulting, Featured, Improvement, Leadership, life coach, management, marketing, mindset, peak performance, SMB, strategy
Different work situations call for different leadership styles, and most managers use one of two approaches: dominance or prestige. When you lead through dominance, you influence others by being assertive and leveraging your power and formal authority. This approach works best when your job is to get everyone aligned and moving in the same direction. […] The post Adapt Your Leadership Style To The Situation appeared first on The Modern Observer Group.
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Adapt Your Leadership Style To The Situation

business coach, Businetiks, coaching, communications, consulting, Featured, Improvement, Leadership, life coach, management, marketing, mindset, peak performance, SMB, strategy
Different work situations call for different leadership styles, and most managers use one of two approaches: dominance or prestige. When you lead through dominance, you influence others by being assertive and leveraging your power and formal authority. This approach works best when your job is to get everyone aligned and moving in the same direction. […] The post Adapt Your Leadership Style To The Situation appeared first on The Modern Observer Group.
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Perils Of Working At Home

business coach, Businetiks, coaching, consulting, Featured, home office, life coach, marketing, peak performance, Process, remote, remote worker, SMB, strategy
While many people work at home on a regular basis, recent circumstances have forced a lot of people to make the transition. Remote workers face different challenges and different distractions. Here are some tips for making your work at home experience more productive and enjoyable. Set up a space: Just like you have a desk […] The post Perils Of Working At Home appeared first on The Modern Observer Group.
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When Creating An Experience The Details Matter

business coach, Businetiks, coaching, consulting, detail, experience, Featured, Improvement, life coach, marketing, peak performance, senses, sensory, SMB, strategy
Whether you are trying to get people to come into a retail location or selling educational programs online, creating an experience is crucial to building your success. When you create an experience all the details matter. When you use fewer sensory inputs to create the experience, the details matter more. What do we mean by […] The post When Creating An Experience The Details Matter appeared first on The Modern Observer Group.
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No You Are Not ‘The Same’

business coach, Businetiks, coaching, Communication, communications, consulting, difference, differentiate, Featured, life coach, marketing, peak performance, sales, strategy
In a recent conversation a sales manager told me that his product was the same as all his competitors. I was appalled. Having used his product and his competitors’ products I knew this was not true. If you are the same, you have a commodity and the only factor that matters is cost. For a […] The post No You Are Not ‘The Same’ appeared first on The Modern Observer Group.
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