marketing
What Is Your Value Proposition?
If you can’t tell me your value proposition in one sentence, your business is already bleeding opportunity. Simply out, your value proposition is what makes people say “yes” to you instead of the other guy.It’s the reason they hand over their money, ta…
When Dealing With Uncertainty Get Strategic
Uncertainty is the one constant in business. Markets shift, competitors adapt, and global events shake up the game overnight. The […]
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Businetiks Basics: Communications
The Modern Observer Group programs are based on the Businetiks system. Businetiks consists of seven basic elements for success. They […]
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Continuing Education Increases Your Earnings
Many professions require you to take ongoing education in order to keep your license current. What about those of us […]
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Know Your Targets
There’s an old saying that 50% of advertising works but no one knows which 50%. The proliferation of social media, […]
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Marketing And Sales Are Not The Same
Despite the fact that every business depends on marketing, most still don’t understand that marketing is not sales. Sales is […]
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Looking To Boost Post Pandemic Business? Don’t Look To Groupon.
As businesses reopen and recover from pandemic shutdowns, the rush to get consumers back into the stores, restaurants, etc is […]
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Start With The End In Mind
Anything you start has to have a finish, a final goal that the action or project you are embarking on is meant to achieve. In most projects you reach a point where you can stop but the results aren’t perfect. Many people simply end a project when…
Are You Still Stewing About That Mistake You Made?
When you make a mistake at work, do you replay it in your head for days or even weeks? This kind of overthinking is called rumination, and it can lead to serious anxiety. To break out of the cycle, there are a few things you can do. For one, identify y…
How To Increase Your Versatility
Versatility is a key leadership trait. Managers must have the capacity to read and respond to change with a wide repertoire of skills and behaviors. So how can you actually build this ability? Start by soliciting feedback from trusted colleagues. Ask a…