Your Customers’ Perception Is Reality

You’ve worked hard to build the reputation of your company as well as your own. You have a very specific […]
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Misunderstanding Value

The show Wicked Tuna follows tuna fisherman off the coast of Massachusetts. These fishermen are trying to catch enough tuna to cover their costs and bring home money to live on. Each boat is its own business. In recent episodes there are more tuna than…

What Goes Into Your Pencil?

When was the last time you really thought about your pencil? It sits on your desk until you need it. Let’s face it, you probably take it for granted. Take a moment and think about what had to happen for that pencil to get to you. Graphite had to …