Know Your Targets
There’s an old saying that 50% of advertising works but no one knows which 50%. The proliferation of social media, […]
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Avoid Network Marketers Selling Retirement
Network marketing gets a bad rap. Originally referred to as multi-level marketing, the industry had such a bad reputation that […]
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Marketing And Sales Are Not The Same
Despite the fact that every business depends on marketing, most still don’t understand that marketing is not sales. Sales is […]
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In Networking Numbers Lie. Choose Quality Over Quantity
Many networking groups tout the number of people at an event. Many people don’t think smaller groups are worth their […]
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Looking To Boost Post Pandemic Business? Don’t Look To Groupon.
As businesses reopen and recover from pandemic shutdowns, the rush to get consumers back into the stores, restaurants, etc is […]
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Do You Know Where Your Leads Are?
Defining your approach to qualifying and tracking leads can drive a ton more business…some ideas from Marc Kitz, Sales Coach! How easily can you/your company answer the following questions: How are your leads qualified? How are your leads tracked? Th…
If You Can’t Name Your Company, You’re In The Wrong Business
Often I meet someone at a networking event who tells me they are a consultant. I follow up by asking what kind of consultant. They will toss around all kinds of buzzwords. They won’t say what company they work for. They are vague about what they …
Sales Is Not Marketing
While discussing e-mail marketing a local business owner stated that their e-mail marketing campaign was handled by an industry association. When asked if the association provided content, the owner answered, “No, they send offers. We use calls t…
No You Are Not ‘The Same’
In a recent conversation a sales manager told me that his product was the same as all his competitors. I was appalled. Having used his product and his competitors’ products I knew this was not true. If you are the same, you have a commodity and t…
Be Honest About Your Work
It’s been said over and over. People do business with people they know, like and trust. How are people supposed to trust you if you are not honest about what you do? Over the past several weeks I have met a number of people introducing themselves…