sales

 

In Networking Numbers Lie. Choose Quality Over Quantity

Many networking groups tout the number of people at an event. Many people don’t think smaller groups are worth their […]
The post In Networking Numbers Lie. Choose Quality Over Quantity appeared first on The Modern Observer Group.

Looking To Boost Post Pandemic Business? Don’t Look To Groupon.

As businesses reopen and recover from pandemic shutdowns, the rush to get consumers back into the stores, restaurants, etc is […]
The post Looking To Boost Post Pandemic Business? Don’t Look To Groupon. appeared first on The Modern Observer…

Do You Know Where Your Leads Are?

Defining your approach to qualifying and tracking leads can drive a ton more business…some ideas from Marc Kitz, Sales Coach!   How easily can you/your company answer the following questions: How are your leads qualified? How are your leads tracked? Th…

If You Can’t Name Your Company, You’re In The Wrong Business

Often I meet someone at a networking event who tells me they are a consultant. I follow up by asking what kind of consultant. They will toss around all kinds of buzzwords. They won’t say what company they work for. They are vague about what they …

Sales Is Not Marketing

While discussing e-mail marketing a local business owner stated that their e-mail marketing campaign was handled by an industry association. When asked if the association provided content, the owner answered, “No, they send offers. We use calls t…

No You Are Not ‘The Same’

In a recent conversation a sales manager told me that his product was the same as all his competitors. I was appalled. Having used his product and his competitors’ products I knew this was not true. If you are the same, you have a commodity and t…

Be Honest About Your Work

It’s been said over and over. People do business with people they know, like and trust. How are people supposed to trust you if you are not honest about what you do? Over the past several weeks I have met a number of people introducing themselves…

Who Are You Giving A Referral For?

Businesses thrive on referrals. There are organizations that exist for sole purpose of having businesses trade referrals. Before you give another referral, think about who you are giving the referral for. In every referral there are three parties: you,…

How Much Do You Know About Your Prospects

It’s a rare day when a business owner doesn’t get a sales call or solicitation email. The vast majority of these are generic cold calls or cold emails. Some may have your name in them but most don’t even have that. Some make it abunda…

Networking Is Not About The Numbers

If you have been to a networking event, you have probably seen Joe Businesscard. Joe runs around the event giving out his card and collecting as many as possible. He’s playing a numbers game. Getting in front of as many people as possible, withou…