The Diversity Trap

business coach, Businetiks, coaching, consulting, demographics, diversity, employees, Featured, hiring, Improvement, life coach, peak performance, psychographics, strategy, workplace
There is a lot of talk about hiring for diversity. Having a diverse workforce has great advantages. However, many companies are falling into the diversity trap. Here’s what it is and how you can avoid it. The diversity trap happens when companies limit their idea of diversity to race. Hiring managers tend to hire people […] The post The Diversity Trap appeared first on The Modern Observer Group.
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Demographics Vs. Psychographics

business coach, Businetiks, coaching, consulting, Customer, demographics, Evaluate, Featured, life coach, marketing, psychographics, strategy
The need to understand who your ideal customer is comes down to finding what your customers have in common. Most business people describe their customers in terms of demographic information. To get a better feel, you should look at their psychographic information. Demographic segmentation — i.e., defining audiences by factors such as age, gender, marital […] The post Demographics Vs. Psychographics appeared first on The Modern Observer Group.
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