Stop Focusing On Safe

Over the last few years the word safe has popped up with increasing frequency. People want safe spaces. Leaders are […]
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Don’t Fear Risk

Many business people are afraid of risk. An entire industry has risen up to help businesses avoid risk. The big […]
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Looking To Boost Post Pandemic Business? Don’t Look To Groupon.

As businesses reopen and recover from pandemic shutdowns, the rush to get consumers back into the stores, restaurants, etc is […]
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Don’t Look Down

There are people in this world who accomplish great things. There are people in this world that talk about doing […]
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Best Practices Aren’t Necessarily Best

Most companies will tell you that they operate by best practices. As a business person, part of your job is […]
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Bounce Back After Failure

Sometimes, despite your best efforts, a negotiation doesn’t go your way. Perhaps a customer pushed for a steeper discount than […]
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What Do Your Potential Customers Believe?

You know your business. You know your products, your services, their features and benefits. You know that people will benefit […]
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What Impression Does Your Email Make?

Every time you reach out to someone, you make an impression. With email, most of us dash off a quick […]
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Don’t Let A Setback Drag You Down

Everyone experiences setbacks — the customer you didn’t land, the client meeting that didn’t go well. Because of our natural […]
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Price Is Not The Same As Value

There is a television commercial where two young men ask the question why are watches so expensive. They then go […]
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