Customer
Customers Are Rarely Right But You Have To Make Them Think They Are
We’ve all heard the axiom, “The customer is always right.” Most of us have experienced the opposite. Customers rarely know […]
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Is Your Business Mask Worthy?
In an episode of “Seinfeld” Elaine found out that her favorite contraceptive had been discontinued. Needing to stretch her supply she evaluated every man she met to see if he was “sponge worthy.” In today’s world, people a…
One Size Does Not Fit All
You may think your product or service is the greatest thing since sliced bread and that everyone can benefit from it. That may even be true, but everyone isn’t going to want it. We all try to find the sweet spot for our customers the one thing th…
Who Do You Want Your Customers To Be?
Who you want your customers to be is different from who do you want as your customer. Who you want your customers to be is about evolving your existing customer, and its a question you need to ask to spur innovation and make your existing customers mor…
Focus On Value
What customers really want from your organization is help solving their problem. They want to hear what other customers were able to achieve by using your solution. They want to understand the value and benefits your products/services pr…
The Goal Of Business Is To Go Out Of Business
If the headline of this article seems strange to you, you’re not alone. Most business people spend their time trying to make sure they don’t go out of business. The difference is the reason for going out of business. You don’t want to…
Communicating According To Your Clients Needs
Communications is an integral part of your customer relationships. Customers need to feel that you are accessible when they need you. Problems occur when communications preferences get in the way. As a business person, you need to be able to handle wha…
All Customers Are Not Alike
Your company may sell one product or offer a variety. Either way, the odds are that you have different types of customers purchasing from you. Knowing who they are is very important because they are not all the same. Which means you can’t sell th…
When Talking to Customers, Be Confident and Show Your Expertise
Are you an expert in your field? If not, why should I use your product or service? Customers expect the best and you give the impression that you can’t give it, they will go elsewhere. You need to project the image that you are an expert. That re…
Demographics Vs. Psychographics
The need to understand who your ideal customer is comes down to finding what your customers have in common. Most business people describe their customers in terms of demographic information. To get a better feel, you should look at their psychographic …