Customer
What Goes Into Your Pencil?
When was the last time you really thought about your pencil? It sits on your desk until you need it. Let’s face it, you probably take it for granted. Take a moment and think about what had to happen for that pencil to get to you. Graphite had to …
Tech Only Matters If It Affects The Customer
A few years ago I attended an event in which most of the attendees were programmers. As everyone introduced themselves they talked about what programming language they used and why it was the best. When it came to my turn I told them something none of …
Is Personalization Limiting Choice?
Go online and very often you’ll see a note that says something like, “You may also like…” recommending another article or item to buy. That recommendation comes from sites tracking your activity, collecting your data and making …
Fiduciary Responsibility Isn’t Just For Finance
By law financial advisors are required to act with fiduciary responsibility. This means they are required to put the client’s best interests before there own. This is a concept that isn’t just for financial advisors, it should be applied in…
Some People Will Never Buy
Recently online radio broadcast service Spotify went public. When it did, analysts discussed their business models. The service offers two services, ad-supported and paid. One analyst stated that Spotify could convert all of its ad supported users to p…
What Happens When You Don’t Change With Your Customers
At the time of this writing, another Oscar ceremony has been telecast. While the ratings appear to be breaking records, its not a record anyone wanted to break. The 2018 Oscars are poised to have the lowest ratings in the show’s history. Why? The…
Partnering With Clients
“Partnering” has become one of those overused buzzwords that has lost its meaning. Every company talks about partnering with their clients. While it is imperative that you become a partner to your client, without understanding what that mea…