strategic planning


Know Your Targets

There’s an old saying that 50% of advertising works but no one knows which 50%. The proliferation of social media, […]
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Don’t Believe These Strategic Planning Myths

Strategic thinking often boils down to choosing what not to do. Yet three myths continue to plague it: Myth 1: Productivity is the goal. Productivity is about getting things done. Strategic thinking is about getting the right things done well. And that…