marketing
Who Do You Want Your Customers To Be?
Who you want your customers to be is different from who do you want as your customer. Who you want your customers to be is about evolving your existing customer, and its a question you need to ask to spur innovation and make your existing customers mor…
How Clean Is Your Bathroom?
The bathroom tends to be one of the most overlooked areas in a business. This also makes it one of the most telling places. Your bathroom tells a lot about how you do business. The bathroom represents the attention to detail. Is it clean? Is it pleasan…
Ask Yourself Two Questions To Help Prioritize Your Work
If you work for a hands-off manager who doesn’t give you a ton of guidance, it falls on you to set priorities for your work. You can focus on the right things by asking yourself two questions: “What is my highest contribution?” Consider the organizatio…
Adapt Your Leadership Style To The Situation
Different work situations call for different leadership styles, and most managers use one of two approaches: dominance or prestige. When you lead through dominance, you influence others by being assertive and leveraging your power and formal authority….
Adapt Your Leadership Style To The Situation
Different work situations call for different leadership styles, and most managers use one of two approaches: dominance or prestige. When you lead through dominance, you influence others by being assertive and leveraging your power and formal authority….
Adapt Your Leadership Style To The Situation
Different work situations call for different leadership styles, and most managers use one of two approaches: dominance or prestige. When you lead through dominance, you influence others by being assertive and leveraging your power and formal authority….
Perils Of Working At Home
While many people work at home on a regular basis, recent circumstances have forced a lot of people to make the transition. Remote workers face different challenges and different distractions. Here are some tips for making your work at home experience …
When Creating An Experience The Details Matter
Whether you are trying to get people to come into a retail location or selling educational programs online, creating an experience is crucial to building your success. When you create an experience all the details matter. When you use fewer sensory inp…
No You Are Not ‘The Same’
In a recent conversation a sales manager told me that his product was the same as all his competitors. I was appalled. Having used his product and his competitors’ products I knew this was not true. If you are the same, you have a commodity and t…
Why You Should Have A ‘Personal’ Professional Website
The nature of work is changing. The world where you went to work after school and stayed with a company for your entire life are long gone. As more companies use consultants instead of employees, you have to treat your career as a business, and that in…