differentiate
How Do You Differentiate Yourself?
Let’s face it. No matter what business you are in, you are not the only one. Other business people are trying to sell the same (or at least similar) products and services as you are. Standing out from your competition means being able to differen…
No You Are Not ‘The Same’
In a recent conversation a sales manager told me that his product was the same as all his competitors. I was appalled. Having used his product and his competitors’ products I knew this was not true. If you are the same, you have a commodity and t…