marketing

 

Keep Things Fresh By Creating A “New” Day

We all have things that we have to do on a regular basis. We do them over and over and risk falling into a rut. It’s just as easy to fall into a comfort zone and stay there. Whether you’re in a rut or staying in your comfort zone, you need …

Has The “Extra Mile” Gotten Shorter?

When The Modern Observer Group launched a new newsletter a mistake was made. The e-mail system sent the newsletter template out while it was being set up. So a portion of our list received a half done newsletter two weeks before it was supposed to laun…

Networking Is Not About The Numbers

If you have been to a networking event, you have probably seen Joe Businesscard. Joe runs around the event giving out his card and collecting as many as possible. He’s playing a numbers game. Getting in front of as many people as possible, withou…

Demographics Vs. Psychographics

The need to understand who your ideal customer is comes down to finding what your customers have in common. Most business people describe their customers in terms of demographic information. To get a better feel, you should look at their psychographic …

Your Business Needs To Go Organic (and we don’t mean food)

Advertising platforms are getting better at targeting audiences, but when it comes to search and social media organic beats paid every time. To be clear, organic search and social means SEO and content marketing rather than paid ads. While paid ads hav…

Tell Your Customer’s Story

One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For complicated s…

Some People Will Never Buy

Recently online radio broadcast service Spotify went public. When it did, analysts discussed their business models. The service offers two services, ad-supported and paid. One analyst stated that Spotify could convert all of its ad supported users to p…

Tell Your Customer’s Story

One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For c…

Tips To Promote Yourself

Promoting yourself can be a challenge, especially if you are typically modest. A little self-knowledge and confidence in your abilities can go a long way if you spend some time refining the skills it takes to advance your cause, whether it is for yours…