marketing
Keep Things Fresh By Creating A “New” Day
We all have things that we have to do on a regular basis. We do them over and over and risk falling into a rut. It’s just as easy to fall into a comfort zone and stay there. Whether you’re in a rut or staying in your comfort zone, you need …
Has The “Extra Mile” Gotten Shorter?
When The Modern Observer Group launched a new newsletter a mistake was made. The e-mail system sent the newsletter template out while it was being set up. So a portion of our list received a half done newsletter two weeks before it was supposed to laun…
Networking Is Not About The Numbers
If you have been to a networking event, you have probably seen Joe Businesscard. Joe runs around the event giving out his card and collecting as many as possible. He’s playing a numbers game. Getting in front of as many people as possible, withou…
Demographics Vs. Psychographics
The need to understand who your ideal customer is comes down to finding what your customers have in common. Most business people describe their customers in terms of demographic information. To get a better feel, you should look at their psychographic …
Tell Your Customer’s Story
One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For complicated s…
Don’t Base Your Image On Clip Art And Templates
Your logo and your business card provide an image for you and your business. So what kind of impression do you think you give when you meet people at a business conference and hand them a business card with a design that multiple other people have used…
Some People Will Never Buy
Recently online radio broadcast service Spotify went public. When it did, analysts discussed their business models. The service offers two services, ad-supported and paid. One analyst stated that Spotify could convert all of its ad supported users to p…
Tell Your Customer’s Story
One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For c…