difference

 

How Do You Differentiate Yourself?

Let’s face it. No matter what business you are in, you are not the only one. Other business people are trying to sell the same (or at least similar) products and services as you are. Standing out from your competition means being able to differen…

No You Are Not ‘The Same’

In a recent conversation a sales manager told me that his product was the same as all his competitors. I was appalled. Having used his product and his competitors’ products I knew this was not true. If you are the same, you have a commodity and t…

All Customers Are Not Alike

Your company may sell one product or offer a variety. Either way, the odds are that you have different types of customers purchasing from you. Knowing who they are is very important because they are not all the same. Which means you can’t sell th…