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Don’t Operate Out Of Fear
Whether it is fear of failure, fear of a virus, or just general fear, the worst thing you can do for your business or yourself is to operate from a place of fear. No one has ever succeeded by giving in to fear. While it can be easy to get caught up in …
Overestimating Is Not Better Than Underestimating
In a recent interview about the COVID-9 pandemic, mayor of New York City Bill DiBlasio reveled that he had overestimated the number of respirators they needed. He had estimated they needed between 200 and 300 each day. The real number was under a hundr…
Misunderstanding Value
The show Wicked Tuna follows tuna fisherman off the coast of Massachusetts. These fishermen are trying to catch enough tuna to cover their costs and bring home money to live on. Each boat is its own business. In recent episodes there are more tuna than…
An MBA Isn’t Worth What You Think It Is
Millions of dollars in student debt has been created by people seeking an MBA degree. Business have paid out millions of dollars in salary and bonuses to people with MBAs. Schools churn out MBA graduates and make a fortune by convincing students that t…
The Adaptive Business Model
The COVID-19 virus has thrown business into a frenzy. Many businesses have been forced to close or shift how their businesses work. Circumstances have shown that your business model needs to be able to adapt. Here is what you need to look at to build y…
Time To Reinvent Yourself
For businesspeople to survive they must always be moving forward. In a difficult economy, you must develop new skills and reapply old ones. Sometimes, this means shifting your industry, shifting your focus, or changing direction completely. A mid-…
Four Common Image Mistakes Made By Small Businesses
Businesses of any size want to ensure they put their best foot forward. They look at designing a nice website, creating a logo, and print up business cards. There are, however, five mistakes that are made over and over that tell your customer you are n…
The “New” Normal Isn’t New
There has been a lot of talk about “the new normal” during the Covid-19 crisis. This seems to be a favorite phrase in media. In 1977 the new normal was that oil and gasoline would be scarce. In 1999 the new normal was that retail stores wou…
Sales Is Not Marketing
While discussing e-mail marketing a local business owner stated that their e-mail marketing campaign was handled by an industry association. When asked if the association provided content, the owner answered, “No, they send offers. We use calls t…
Who Do You Want Your Customers To Be?
Who you want your customers to be is different from who do you want as your customer. Who you want your customers to be is about evolving your existing customer, and its a question you need to ask to spur innovation and make your existing customers mor…