sales

 

Who Are You Giving A Referral For?

Businesses thrive on referrals. There are organizations that exist for sole purpose of having businesses trade referrals. Before you give another referral, think about who you are giving the referral for. In every referral there are three parties: you,…

How Much Do You Know About Your Prospects

It’s a rare day when a business owner doesn’t get a sales call or solicitation email. The vast majority of these are generic cold calls or cold emails. Some may have your name in them but most don’t even have that. Some make it abunda…

Networking Is Not About The Numbers

If you have been to a networking event, you have probably seen Joe Businesscard. Joe runs around the event giving out his card and collecting as many as possible. He’s playing a numbers game. Getting in front of as many people as possible, withou…

Tell Your Customer’s Story

One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For complicated s…

Don’t Let Causes Outweigh Your Data

It’s great for your company to support a cause, but you shouldn’t let that determine your products. Your products need to be driven by customer demand, not causes.  Case in point: female empowerment. For many years women complained that there weren’t e…

Some People Will Never Buy

Recently online radio broadcast service Spotify went public. When it did, analysts discussed their business models. The service offers two services, ad-supported and paid. One analyst stated that Spotify could convert all of its ad supported users to p…

Take The Sale

Business people talk about upsetting. It’s a tried and true technique to get customers to buy more, usually higher-margin items or services. The reason it works so well is that you are selling to someone who already knows and likes your product o…

Tell Your Customer’s Story

One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For c…

Network Marketers Need To Stop Recruiting

MLMs or Network Marketing companies exist by creating pyramid sales teams to sell their products. The participants make money on their sales plus the sales of the people who report to them. Due to this structure, the participants spend quite a bit of t…

Network Marketers Need To Stop Recruiting

MLMs or Network Marketing companies exist by creating pyramid sales teams to sell their products. The participants make money on their sales plus the sales of the people who report to them. Due to this structure, the participants spend quite a bit of t…