No You Are Not ‘The Same’
In a recent conversation a sales manager told me that his product was the same as all his competitors. I was appalled. Having used his product and his competitors’ products I knew this was not true. If you are the same, you have a commodity and t…
How Much Time Are You Wasting ‘Communicating’?
Clear communications is important to your success. The more transparent you are and the more your various audiences understand, the better off everyone is. There is a point of diminishing returns. How much time are you wasting in your quest to be trans…
Why You Should Have A ‘Personal’ Professional Website
The nature of work is changing. The world where you went to work after school and stayed with a company for your entire life are long gone. As more companies use consultants instead of employees, you have to treat your career as a business, and that in…
The Problem With Processes
Having a process is the best way to get things done. Following a process means you go step by step with no variations. It ensures that the same quality is achieved no matter who follows the process. Customers get the same thing they expect me and time….
Why An Ecosystem Works For Your Business
Companies offer all kinds of products and services to help you build your business. At The Modern Observer Group, we offer an ecosystem of products and services that can be used individually or in conjunction with other. What is the advantage of using …
Staying Connected is Key to Your Startup’s Survival — Here’s How to Nail Internal Comms
When it comes to communications, founders are often laser-focused on the outward-facing victories, like securing a splashy podcast spot or landing the coveted cover story. But while earning external press helps to add a coat of polish to…
Yes Virginia There Is A Santa Claus
Every year we reprint this editorial from The New York Sun. Eight-year-old Virginia O’Hanlon wrote a letter asking if Santa Claus was real. The answer has become part of history and should never be forgotten. Here is the letter and editorial response. …
To Come Up with New Ideas, Get Out of the Office
Every leader needs to come up with ideas that will separate their companies from the crowd. And to do things that your competitors don’t, you need to see things that other people miss. Find ways to expose yourself to new ways of thinking. For example, …
How Leaders Can Make Better Use of Feedback
Do you get real value out of feedback? Sometimes leaders aren’t sure how to move from receiving it to using it to grow. To put your feedback into practice, Harvard Business Review recommends that you take the following steps. First, talk it through wit…