strategy
Time To Reinvent Yourself
For businesspeople to survive they must always be moving forward. In a difficult economy, you must develop new skills and reapply old ones. Sometimes, this means shifting your industry, shifting your focus, or changing direction completely. A mid-…
Four Common Image Mistakes Made By Small Businesses
Businesses of any size want to ensure they put their best foot forward. They look at designing a nice website, creating a logo, and print up business cards. There are, however, five mistakes that are made over and over that tell your customer you are n…
The “New” Normal Isn’t New
There has been a lot of talk about “the new normal” during the Covid-19 crisis. This seems to be a favorite phrase in media. In 1977 the new normal was that oil and gasoline would be scarce. In 1999 the new normal was that retail stores wou…
Sales Is Not Marketing
While discussing e-mail marketing a local business owner stated that their e-mail marketing campaign was handled by an industry association. When asked if the association provided content, the owner answered, “No, they send offers. We use calls t…
Who Do You Want Your Customers To Be?
Who you want your customers to be is different from who do you want as your customer. Who you want your customers to be is about evolving your existing customer, and its a question you need to ask to spur innovation and make your existing customers mor…
How Clean Is Your Bathroom?
The bathroom tends to be one of the most overlooked areas in a business. This also makes it one of the most telling places. Your bathroom tells a lot about how you do business. The bathroom represents the attention to detail. Is it clean? Is it pleasan…
Ask Yourself Two Questions To Help Prioritize Your Work
If you work for a hands-off manager who doesn’t give you a ton of guidance, it falls on you to set priorities for your work. You can focus on the right things by asking yourself two questions: “What is my highest contribution?” Consider the organizatio…
Adapt Your Leadership Style To The Situation
Different work situations call for different leadership styles, and most managers use one of two approaches: dominance or prestige. When you lead through dominance, you influence others by being assertive and leveraging your power and formal authority….
Adapt Your Leadership Style To The Situation
Different work situations call for different leadership styles, and most managers use one of two approaches: dominance or prestige. When you lead through dominance, you influence others by being assertive and leveraging your power and formal authority….
Adapt Your Leadership Style To The Situation
Different work situations call for different leadership styles, and most managers use one of two approaches: dominance or prestige. When you lead through dominance, you influence others by being assertive and leveraging your power and formal authority….