consulting
The Importance Of R&R
by Eric Lopkin When you exercise, your body gets stronger. Exercise breaks down your muscles creating tears. When you rest between workouts, those tears heal and become stronger. The rest period is essential to the process. The same thing applies to yo…
Be Prepared To Adapt How You Get Things Done
by Eric Lopkin In the military, there is a concept known as the commander’s intent. The commander’s intent succinctly describes what constitutes success for the operation. It includes the operation’s purpose and the conditions that de…
Know Your Why
by Eric Lopkin Business people focus the majority of their energy on what they do and how they do it. The most important part gets lost. That part is why. Why you do what you do is the most important part because it decides the what and how. Why allows…
Keep Security In Mind
by Eric Lopkin The internet and cloud software have made it easier for business to operate. However, that convenience comes with a cost. While monetary costs are spread out to make it easier for business to use these services, every one of them comes w…
Why We Need Capitalism
by Eric Lopkin While there are many people spouting the values of socialism today, as business people we are ultimately reliant on capitalism for our well being. No matter what your political opinions, privately owned businesses are creations of capita…
When You Make A Mistake, Forgive Yourself
If a friend tells you about an ordeal they’re facing or a mistake they’ve made, how do you typically respond? In all likelihood, you offer kindness and comfort. But how do you treat yourself when you make a big mistake? You’re probably much tougher — s…
Tell Your Customer’s Story
One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For complicated s…
Change Brings Additional Unexpected Changes
When making a change, there will be other changes that you may not have expected. Some of these changes may seem irrelevant but each one of them has an impact on your efforts. For example, a while back I tried a carb-free diet to lose weight. For break…
Networking Is Like A Romance
One key to business success is the ability to network. Through networking you meet potential customers, referral sources, employees, hiring managers, etc. Networking is about finding opportunities, yet many people don’t understand networking. The easie…
The Importance Of Authenticity In Networking
It seems like the right approach to networking: Figure out what the person you’re connecting with wants to hear, and then work to impress them. But tactics like self-promotion and ingratiation can backfire. Research shows there are two reasons why: Try…