Communication
Get Away From The Edges
When you walk into a room, one thing you should notice is where people are standing in a room. At the edges are people who are more tentative. They appear unsure of themselves. Seasoned networkers tend to be closer to the center of the room. The best n…
Keep Your Presentation from Being Forgettable
Advice on giving good presentations tends to focus on structure and style, but there’s something even more important to consider: getting your audience to remember your talk. Here’s how to make sure they remember what you say: Follow the right sequence…
Pump Yourself Up Before A Presentation
Giving a talk in front of an audience can be stressful, and our bodies react to that stress in different ways. If you’re someone who gets jittery and anxious, or whose energy levels flatline, try an exertion ritual before your next presentation. The ri…
Focus On The Benefit
It’s an old chestnut in advertising. Focus on the benefit, not the features. Even though the idea is well known, most of us find it difficult to do. We get caught up in all the neat things our products and services do. Your audience wants to know…
The Power Of Possibility
As the holiday season comes to a close, I want you to think about the feeling you had when you held your holiday gift. I don’t mean after you opened it. What were you feeling as you held the still wrapped gift. When you looked at it without knowi…
Yourbusiness@gmail.com Is Not A Business Email
You only get one chance to make a first impression. Very often that impression is made through email. Making the right impression can be very simple and yet many small business owners fail to do it. Get a business email. You wouldn’t put y…
A Tale Of Two Customer Service Calls
Bad customer service is ubiquitous. Recently, I dealt with two companies. One who was a perfect example of what not to do and one who blew me away. The first company is Adobe. I have used Adobe software for over twenty five years. Periodically they ins…
What Goes Into Your Pencil?
When was the last time you really thought about your pencil? It sits on your desk until you need it. Let’s face it, you probably take it for granted. Take a moment and think about what had to happen for that pencil to get to you. Graphite had to …
Tell Your Customer’s Story
One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For complicated s…