communications

 

Your Business Needs To Go Organic (and we don’t mean food)

Advertising platforms are getting better at targeting audiences, but when it comes to search and social media organic beats paid every time. To be clear, organic search and social means SEO and content marketing rather than paid ads. While paid ads hav…

Keep Your Presentation from Being Forgettable

Advice on giving good presentations tends to focus on structure and style, but there’s something even more important to consider: getting your audience to remember your talk. Here’s how to make sure they remember what you say: Follow the right sequence…

Pump Yourself Up Before A Presentation

Giving a talk in front of an audience can be stressful, and our bodies react to that stress in different ways. If you’re someone who gets jittery and anxious, or whose energy levels flatline, try an exertion ritual before your next presentation. The ri…

Tell Your Customer’s Story

One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For complicated s…

When You Can’t Hit Unsend

Most people have made the mistake of hitting “reply all” on a private email or sending an insensitive message to the wrong person. After the panic sets in, you need to own the mistake. Approach the offended colleague quickly and apologize: “I’m sorry I…

Avoid Filler Language in Presentations

Presenters often use the phrase “Does that make sense?” to gauge audience understanding. But this can convey a speaker’s uncertainty and signals that the audience might not comprehend or appreciate the content. To be an effective spea…

Good Listeners Ask Good Questions

Some people equate good listening with sitting silently, nodding, making eye contact, and, when the speaker is done, paraphrasing what you heard. But these things are only part of what makes someone feel that you heard them. The best listeners go deepe…