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Focus On The Benefit
It’s an old chestnut in advertising. Focus on the benefit, not the features. Even though the idea is well known, most of us find it difficult to do. We get caught up in all the neat things our products and services do. Your audience wants to know…
The Power Of Possibility
As the holiday season comes to a close, I want you to think about the feeling you had when you held your holiday gift. I don’t mean after you opened it. What were you feeling as you held the still wrapped gift. When you looked at it without knowi…
Yes Virginia, There Is A Santa Claus
In 1897, eight-year-old Virginia O’Hanlon wrote a letter to the editor of New York’s Sun, and the quick response was printed as an unsigned editorial. The work of veteran newsman Francis Pharcellus Church stands as a reminder of what the Christmas seas…
Are You In Your Comfort Zone Or Your Compliant Zone?
We are often told that we need to get out of our comfort zone. Is it really your comfort zone you’re in or your compliant zone? Your compliant zone is very similar to your comfort zone. The main difference is why you stay there. Your comfor…
Your Favorite Holiday Tradition
Think about your favorite holiday traditions. Whether it has to do with gift giving or what you have for dinner or who you spend the holidays with, that tradition evokes an emotional response. It brings up memories of past holidays and good feelings in…
Yourbusiness@gmail.com Is Not A Business Email
You only get one chance to make a first impression. Very often that impression is made through email. Making the right impression can be very simple and yet many small business owners fail to do it. Get a business email. You wouldn’t put y…
Don’t Be Afraid To Get Out Of A Business
Several years ago Nick At Nite started producing original programming. While their initial offerings were successful, later shows failed to grab an audience. As a result Nick At Nite recently announced they are getting out of the business of original p…
The Problem With Your To Do List
To do lists and schedules are valuable time management tools. They help you keep track of what needs to be accomplished and when things need to be done. However, they have a major drawback that limits your success. It is very easy to get stuck in your …
Why Your Data May Be Useless
With so many companies focusing on analytics there is more data out there than ever before. Before you rely on it, however, you need to make sure you have one more item: context. Without the proper context, data can be manipulated to prove almost anyth…
Unsilo Your Knowledge
It is common for people to try to stay up-to-date in their chosen profession. I.T. people study up on the latest technology, marketers keep up with the latest marketing techniques, etc. The most successful businesspeople go beyond their silo. They lear…