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Why An Ecosystem Works For Your Business
Companies offer all kinds of products and services to help you build your business. At The Modern Observer Group, we offer an ecosystem of products and services that can be used individually or in conjunction with other. What is the advantage of using …
Staying Connected is Key to Your Startup’s Survival — Here’s How to Nail Internal Comms
When it comes to communications, founders are often laser-focused on the outward-facing victories, like securing a splashy podcast spot or landing the coveted cover story. But while earning external press helps to add a coat of polish to…
Yes Virginia There Is A Santa Claus
Every year we reprint this editorial from The New York Sun. Eight-year-old Virginia O’Hanlon wrote a letter asking if Santa Claus was real. The answer has become part of history and should never be forgotten. Here is the letter and editorial response. …
To Come Up with New Ideas, Get Out of the Office
Every leader needs to come up with ideas that will separate their companies from the crowd. And to do things that your competitors don’t, you need to see things that other people miss. Find ways to expose yourself to new ways of thinking. For example, …
How Leaders Can Make Better Use of Feedback
Do you get real value out of feedback? Sometimes leaders aren’t sure how to move from receiving it to using it to grow. To put your feedback into practice, Harvard Business Review recommends that you take the following steps. First, talk it through wit…
Building Your Career While You Wait for Your Dream Job
When you’re starting your career, should you hold out for your dream job or take anything you can get? Trick question — the answer is “a little of each.” There is value to be had from almost any role, so while you search for that ideal match, pay the b…
Ease Your Employees Into Change
Change can be scary. But the best leaders smooth over the transition by supporting their teams and advocating for them. To foster this kind of environment, try these three things: Create a “safe” space. Individuals should feel comfortable b…
How Can You Increase Employee Loyalty
Your employees are your company’s greatest asset. Your customers won’t be engaged if your employees aren’t engage. Everything your company does flows out from your employees. So what can you do to build loyalty among your employees? H…
The Enemy Of Success Is Fear
There are always obstacles to success, but the biggest barrier is one that people put up for themselves. In many cases we know what needs to be done to achieve our goals, but we let fear dictate what we do. Fear of losing what we already have, fear of …
Structuring Your Business Plan
When starting a business, a plan is a great starting point to make sure you understand all the elements of your business. Once you are in business, it is a great exercise to do every few years. This lets you examine where your business has gone and the…