data
The Problem With Surveys
Surveys are a valuable tool for getting feedback. There are some big drawbacks, however, for you to consider before acting on the results of a survey. Survey respondents may not be giving you the whole truth. This was illustrated recently when a survey…
Know Your Data Source
There has been a lot of talk lately about data. Who is collecting it and how it is used have been discussed quite often. What hasn’t been discussed is if the data is accurate. Beyond showing an ad for something you looked at, how accurate is the …
Ensure Your Data Source Is Relevant
The most recent earnings report from Apple far exceeded analyst estimates. This isn’t new. In fact it happens on a regular basis. Why are analysts surprised quarter after quarter? It’s because they fail to look at the correct data. Apple ha…
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