Demographics Vs. Psychographics

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The need to understand who your ideal customer is comes down to finding what your customers have in common. Most business people describe their customers in terms of demographic information. To get a better feel, you should look at their psychographic information. Demographic segmentation — i.e., defining audiences by factors such as age, gender, marital […] The post Demographics Vs. Psychographics appeared first on The Modern Observer Group.
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