Innovation
Drive Innovation The Right Way
Innovation is driven by constraints — limitations that force people to rethink a problem and come up with new ways […]
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Best Practices Aren’t Necessarily Best
Most companies will tell you that they operate by best practices. As a business person, part of your job is […]
The post Best Practices Aren’t Necessarily Best appeared first on The Modern Observer Group.
An MBA Isn’t Worth What You Think It Is
Millions of dollars in student debt has been created by people seeking an MBA degree. Business have paid out millions of dollars in salary and bonuses to people with MBAs. Schools churn out MBA graduates and make a fortune by convincing students that t…
Who Do You Want Your Customers To Be?
Who you want your customers to be is different from who do you want as your customer. Who you want your customers to be is about evolving your existing customer, and its a question you need to ask to spur innovation and make your existing customers mor…
Developing Ideas Requires More than A Presentation
We often think a one-way presentation during meetings is the best way to share ideas. But presentations are really meant to inform or persuade an audience. If you’re looking to develop, build upon, and get consensus on an idea, you need to facili…
Skate To Where The Puck Is Going To Be
Hall of fame hockey player Wayne Gretzky famously described his method for success in the quote, “I skate to where the puck is going to be, not to where the puck has been.” Business people have recited the quote for years, but what does it …
Making Creativity Predictable
We may never know exactly where creativity comes from, but you can create the conditions that invite it. Consider the problem you’re trying to solve — and then walk away from it. Letting the problem marinate gives your brain a chance to draw conn…
Lessons From Apollo 11
Fifty years ago man first set foot on the moon. This achievement was considered impossible by some and represented a giant leap forward in technology. When John F. Kennedy first announced the goal of reaching the moon, it was unknown if we would be abl…
Break Out of Your Standard Patterns of Thinking
Apple popularized the phrase “Think Different” in it’s ad campaigns. Great innovators see the world differently. They look beyond what’s obvious and expected, and seek out novel solutions to problems. You can push yourself to be more …
Two Things To Do Before Running A Business Experiment
Experiments are a great way to test your assumptions and make smart decisions, whether you’re launching a product or optimizing a marketing campaign. But without a thoughtful plan of execution, you may not learn anything truly useful. Before you invest…