What Does Free Really Cost?

An educational group unveiled a proposal to provide free preschool for every child in the United States. The cost of […]
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Why Isn’t Your Free Trial Really Free?

You’ve developed a killer product. You want people to try it so you offer a 30-day free trial. Of course you don’t want people to just use the free trial so you ask them for a credit card so you can bill them at the end of the trial. That&#…