Tell Your Customer’s Story

business coach, Businetiks, coaching, Communication, communications, consulting, Featured, life coach, marketing, sales, storytelling, strategy
One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For complicated services, one of the best ways to convey what you […] The post Tell Your Customer’s Story appeared first on The Modern Observer Group.
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Don’t Let Causes Outweigh Your Data

business coach, Businetiks, causes, coaching, consulting, data, Evaluate, Featured, inventory, life coach, sales
It’s great for your company to support a cause, but you shouldn’t let that determine your products. Your products need to be driven by customer demand, not causes.  Case in point: female empowerment. For many years women complained that there weren’t enough female action figures. They argued that the lack of female action figures was […] The post Don’t Let Causes Outweigh Your Data appeared first on The Modern Observer Group.
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Some People Will Never Buy

business coach, Businetiks, coaching, consulting, Customer, Evaluate, Featured, life coach, marketing, purchase, sales, strategy
Recently online radio broadcast service Spotify went public. When it did, analysts discussed their business models. The service offers two services, ad-supported and paid. One analyst stated that Spotify could convert all of its ad supported users to paid users. While this is a nice thought for a company it is unrealistic. The truth is […] The post Some People Will Never Buy appeared first on The Modern Observer Group.
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Take The Sale

Attitude and Mindset, business coach, Businetiks, coaching, consulting, Featured, life coaching, Process, products, sales, services, strategy, upsell
Business people talk about upsetting. It’s a tried and true technique to get customers to buy more, usually higher-margin items or services. The reason it works so well is that you are selling to someone who already knows and likes your product or service. Many businesses sell lower priced products in order to pull in […] The post Take The Sale appeared first on The Modern Observer Group.
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Tell Your Customer’s Story

business coach, Businetiks, coaching, Communication, consulting, Featured, marketing, sales, storytelling, strategy
One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For complicated services, one of the best ways to convey what you […] The post Tell Your Customer’s Story appeared first on The Modern Observer Group.
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Network Marketers Need To Stop Recruiting

business coach, Businetiks, coaching, Communication, consulting, Featured, life coach, MLM, Network marketing, Process, sales, strategy
MLMs or Network Marketing companies exist by creating pyramid sales teams to sell their products. The participants make money on their sales plus the sales of the people who report to them. Due to this structure, the participants spend quite a bit of time recruiting. You’ve probably heard the pitches. They promise residual income and […] The post Network Marketers Need To Stop Recruiting appeared first on The Modern Observer Group.
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Network Marketers Need To Stop Recruiting

business coach, Businetiks, coaching, Communication, consulting, Featured, life coach, MLM, Network marketing, Process, sales, strategy
MLMs or Network Marketing companies exist by creating pyramid sales teams to sell their products. The participants make money on their sales plus the sales of the people who report to them. Due to this structure, the participants spend quite a bit of time recruiting. You’ve probably heard the pitches. They promise residual income and […] The post Network Marketers Need To Stop Recruiting appeared first on The Modern Observer Group.
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Constantly Re-Evaluate Your Marketing Efforts

advertising, business coach, Businetiks, coaching, cold calls, Communication, consulting, direct mail, Featured, marketing, sales, strategy
Your marketing efforts are crucial to your business. You could be the best there is at what you do, but if no one knows about it, they can’t buy from you. Ideally, you should teach where your customers are coming from and focus your energies there. However, you should re-evaluate methods you may not be […] The post Constantly Re-Evaluate Your Marketing Efforts appeared first on The Modern Observer Group.
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