Don’t Let Causes Outweigh Your Data

business coach, Businetiks, causes, coaching, consulting, data, Evaluate, Featured, inventory, life coach, sales
It’s great for your company to support a cause, but you shouldn’t let that determine your products. Your products need to be driven by customer demand, not causes.  Case in point: female empowerment. For many years women complained that there weren’t enough female action figures. They argued that the lack of female action figures was […] The post Don’t Let Causes Outweigh Your Data appeared first on The Modern Observer Group.
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The Problem With Surveys

business coach, Businetiks, coaching, consulting, data, Evaluate, Featured, life coach, strategy, surveys
Surveys are a valuable tool for getting feedback. There are some big drawbacks, however, for you to consider before acting on the results of a survey. Survey respondents may not be giving you the whole truth. This was illustrated recently when a survey and a data analysis were done to gauge the habits of millennials. […] The post The Problem With Surveys appeared first on The Modern Observer Group.
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Know Your Data Source

accuracy, bias, business coach, Businetiks, coaching, consulting, data, Evaluate, Featured, life coach, strategy
There has been a lot of talk lately about data. Who is collecting it and how it is used have been discussed quite often. What hasn’t been discussed is if the data is accurate. Beyond showing an ad for something you looked at, how accurate is the data you are basing your decisions on? Is […] The post Know Your Data Source appeared first on The Modern Observer Group.
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Ensure Your Data Source Is Relevant

business coach, Businetiks, coaching, consulting, data, Evaluate, evaluation, Featured, life coach, metrics, strategy
The most recent earnings report from Apple far exceeded analyst estimates. This isn’t new. In fact it happens on a regular basis. Why are analysts surprised quarter after quarter? It’s because they fail to look at the correct data. Apple has 100 million subscribers that each pay $10 a month for services such as iCloud […] The post Ensure Your Data Source Is Relevant appeared first on The Modern Observer Group.
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