Customer

 

Forget Market Share, Seek Mind Share

Market share, product features and price points aren’t the only parameters that determine business success. It is becoming more and […]
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What Is Your Customer Looking For?

It’s very common for business owners to say “everyone can use us.” In reality, not everyone is going to be […]
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What Matters Is The Customer

A few years ago I attended an event in which most of the attendees were programmers. As everyone introduced themselves […]
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Your Customers’ Perception Is Reality

You’ve worked hard to build the reputation of your company as well as your own. You have a very specific […]
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Know Your Targets

There’s an old saying that 50% of advertising works but no one knows which 50%. The proliferation of social media, […]
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Target Your Customer. It Isn’t Everybody.

You may believe that your product or service is the best thing since sliced bread and that it can benefit […]
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Know How Your Customer Operates

It’s very common for business owners to say “everyone can use us.” In reality, not everyone will use your business. […]
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What Do Your Potential Customers Believe?

You know your business. You know your products, your services, their features and benefits. You know that people will benefit […]
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Business Needs More Than A Cause

There has been a lot of talk about social enterprises, business that serve their community. While serving the community is […]
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How to Communicate with Your Customers in a Crisis

In a fast-moving crisis, it’s important for leaders to communicate with empathy and honesty — not just internally, but externally […]
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