A few years ago I attended an event in which most of the attendees were programmers. As everyone introduced themselves they talked about what programming language they used and why it was the best. When it came to my turn I told them something none of them wanted to hear. I said, “Your customers don’t […]
Go online and very often you’ll see a note that says something like, “You may also like…” recommending another article or item to buy. That recommendation comes from sites tracking your activity, collecting your data and making recommendations based on it. The drawback is that the “personalized” recommendations are also based on what people who […]
By law financial advisors are required to act with fiduciary responsibility. This means they are required to put the client’s best interests before there own. This is a concept that isn’t just for financial advisors, it should be applied in every industry. Your customer is the reason you are in business. Your customer is the […]
Recently online radio broadcast service Spotify went public. When it did, analysts discussed their business models. The service offers two services, ad-supported and paid. One analyst stated that Spotify could convert all of its ad supported users to paid users. While this is a nice thought for a company it is unrealistic. The truth is […]
At the time of this writing, another Oscar ceremony has been telecast. While the ratings appear to be breaking records, its not a record anyone wanted to break. The 2018 Oscars are poised to have the lowest ratings in the show’s history. Why? The simple answer is that the show has two very different audiences: […]
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“Partnering” has become one of those overused buzzwords that has lost its meaning. Every company talks about partnering with their clients. While it is imperative that you become a partner to your client, without understanding what that means, the term is useless. Partnering is not selling: Selling products or services to your client is not […]