Tech Only Matters If It Affects The Customer

business coach, Businetiks, coaching, Communication, consulting, Customer, experience, Featured, jargon, life coach, strategy, technology

A few years ago I attended an event in which most of the attendees were programmers. As everyone introduced themselves they talked about what programming language they used and why it was the best. When it came to my turn I told them something none of them wanted to hear. I said, “Your customers don’t […]

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Is Personalization Limiting Choice?

business coach, Businetiks, choice, coaching, Communication, consulting, Customer, Featured, life coach, personalization, strategy

Go online and very often you’ll see a note that says something like, “You may also like…” recommending another article or item to buy. That recommendation comes from sites tracking your activity, collecting your data and making recommendations based on it. The drawback is that the “personalized” recommendations are also based on what people who […]

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During Your Next Presentation, Use Your Hands to Project Confidence

business coach, Businetiks, coaching, Communication, consulting, Featured, life coach, presentation, speaking, strategy

When you’re in front of an audience, you want to project confidence. But when you’re nervous, your hands often flit about and fidget. Use one of these positions to keep your hands still. Practice in front of a mirror, then with friends, until it feels natural. Hold the ball. Gesture as if you are holding […]

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Tell Your Customer’s Story

business coach, Businetiks, coaching, Communication, consulting, Featured, marketing, sales, storytelling, strategy

One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For complicated services, one of the best ways to convey what you […]

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Network Marketers Need To Stop Recruiting

business coach, Businetiks, coaching, Communication, consulting, Featured, life coach, MLM, Network marketing, Process, sales, strategy

MLMs or Network Marketing companies exist by creating pyramid sales teams to sell their products. The participants make money on their sales plus the sales of the people who report to them. Due to this structure, the participants spend quite a bit of time recruiting. You’ve probably heard the pitches. They promise residual income and […]

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Network Marketers Need To Stop Recruiting

business coach, Businetiks, coaching, Communication, consulting, Featured, life coach, MLM, Network marketing, Process, sales, strategy

MLMs or Network Marketing companies exist by creating pyramid sales teams to sell their products. The participants make money on their sales plus the sales of the people who report to them. Due to this structure, the participants spend quite a bit of time recruiting. You’ve probably heard the pitches. They promise residual income and […]

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Avoid Filler Language in Presentations

business coach, Businetiks, coaching, Communication, communications, consulting, Featured, presentation, speaking, strategy

Presenters often use the phrase “Does that make sense?” to gauge audience understanding. But this can convey a speaker’s uncertainty and signals that the audience might not comprehend or appreciate the content. To be an effective speaker, eliminate useless words and phrases like this one. Since you often include them unconsciously, record your next speech […]

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Tips To Promote Yourself

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Promoting yourself can be a challenge, especially if you are typically modest. A little self-knowledge and confidence in your abilities can go a long way if you spend some time refining the skills it takes to advance your cause, whether it is for yourself or ultimately for your company. Additionally, don’t forget to start a […]

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Limit Constant Communication to Get More Done

business coach, Businetiks, coaching, Communication, consulting, email, Featured, meetings, phone, strategy

You might be surprised to hear that some successful executives deliberately limit their phone and email use. It’s not easy to manage a team by phone — though phone conversations are a fine way to broadcast simple information, thoughtful listening while on the phone can be challenging. If you need to exchange and analyze ideas, […]

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Constantly Re-Evaluate Your Marketing Efforts

advertising, business coach, Businetiks, coaching, cold calls, Communication, consulting, direct mail, Featured, marketing, sales, strategy

Your marketing efforts are crucial to your business. You could be the best there is at what you do, but if no one knows about it, they can’t buy from you. Ideally, you should teach where your customers are coming from and focus your energies there. However, you should re-evaluate methods you may not be […]

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