Tell Your Customer’s Story

business coach, Businetiks, coaching, Communication, communications, consulting, Featured, life coach, marketing, sales, storytelling, strategy
One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For complicated services, one of the best ways to convey what you […] The post Tell Your Customer’s Story appeared first on The Modern Observer Group.
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When You Give Feedback, Do You Listen, Too?

business coach, Businetiks, coaching, Communication, consulting, Featured, feedback, life coach, listen, strategy
Very often it falls on us to offer feedback to a co-worker, partner, or subordinate. If you want people to really hear what you’re saying, you need to listen, too. Research suggests a manager’s attentive, nonjudgmental listening makes an employee more relaxed, more self-aware, and less defensive. The next time you’re coaching someone, listen carefully […] The post When You Give Feedback, Do You Listen, Too? appeared first on The Modern Observer Group.
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Keep a Difficult Conversation on Track

business coach, Businetiks, coaching, Communication, consulting, conversation, Featured, life coach, strategy, talking
Sometimes, despite your best intentions, a difficult conversation veers off course. Maybe your counterpart’s emotions are making progress hard, or the conversation keeps drifting away from the topic at hand. Assess the situation by taking a deep breath, mentally popping out of the conversation — as if you’re a fly on the wall — and […] The post Keep a Difficult Conversation on Track appeared first on The Modern Observer Group.
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The Most Valuable Real Estate In The World

business coach, Businetiks, coaching, Communication, consulting, Featured, life coach, mobile, phone, smartphone, strategy
We all know the old adage: the three most important things in real estate are location, location, and location. For many businesses the location of a store or office has been the difference between success and failure. Business has changed in recent years. According to Warren Buffett you need to be on the most valuable […] The post The Most Valuable Real Estate In The World appeared first on The Modern Observer Group.
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Write a Speech, Not an Essay

business coach, Businetiks, coaching, Communication, consulting, Featured, life coach, presentation, speaking, speech, strategy
There’s a huge difference between crafting a speech and writing an essay, yet too many people approach them in the same way. The average adult can read 300 words per minute, but can only follow a speech at half that rate. So speeches require you to simplify. To make sure your audience stays with you, […] The post Write a Speech, Not an Essay appeared first on The Modern Observer Group.
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When You Can’t Hit Unsend

business coach, Businetiks, coaching, Communication, communications, consulting, email, Featured, life coach, responsibility, sensitivity, strategy
Most people have made the mistake of hitting “reply all” on a private email or sending an insensitive message to the wrong person. After the panic sets in, you need to own the mistake. Approach the offended colleague quickly and apologize: “I’m sorry I did it and even more sorry that I hurt/showed disrespect for […] The post When You Can’t Hit Unsend appeared first on The Modern Observer Group.
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Tech Only Matters If It Affects The Customer

business coach, Businetiks, coaching, Communication, consulting, Customer, experience, Featured, jargon, life coach, strategy, technology
A few years ago I attended an event in which most of the attendees were programmers. As everyone introduced themselves they talked about what programming language they used and why it was the best. When it came to my turn I told them something none of them wanted to hear. I said, “Your customers don’t […] The post Tech Only Matters If It Affects The Customer appeared first on The Modern Observer Group.
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Is Personalization Limiting Choice?

business coach, Businetiks, choice, coaching, Communication, consulting, Customer, Featured, life coach, personalization, strategy
Go online and very often you’ll see a note that says something like, “You may also like…” recommending another article or item to buy. That recommendation comes from sites tracking your activity, collecting your data and making recommendations based on it. The drawback is that the “personalized” recommendations are also based on what people who […] The post Is Personalization Limiting Choice? appeared first on The Modern Observer Group.
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During Your Next Presentation, Use Your Hands to Project Confidence

business coach, Businetiks, coaching, Communication, consulting, Featured, life coach, presentation, speaking, strategy
When you’re in front of an audience, you want to project confidence. But when you’re nervous, your hands often flit about and fidget. Use one of these positions to keep your hands still. Practice in front of a mirror, then with friends, until it feels natural. Hold the ball. Gesture as if you are holding […] The post During Your Next Presentation, Use Your Hands to Project Confidence appeared first on The Modern Observer Group.
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