benefit, business coach, Businetiks, coaching, Communication, consulting, Featured, life coach, strategy, success
It’s an old chestnut in advertising. Focus on the benefit, not the features. Even though the idea is well known, most of us find it difficult to do. We get caught up in all the neat things our products and services do. Your audience wants to know what is in it for them. They want […] The post Focus On The Benefit appeared first on The Modern Observer Group.