Why Your Data May Be Useless

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With so many companies focusing on analytics there is more data out there than ever before. Before you rely on it, however, you need to make sure you have one more item: context. Without the proper context, data can be manipulated to prove almost anything. Case in point: the recent U.S. elections. There are those […] The post Why Your Data May Be Useless appeared first on The Modern Observer Group.
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