Business people talk about upsetting. It’s a tried and true technique to get customers to buy more, usually higher-margin items or services. The reason it works so well is that you are selling to someone who already knows and likes your product or service. Many businesses sell lower priced products in order to pull in […]
Studies show that Americans are taking less vacation than they ever have before. In fact, more than half of Americans (55%) let their vacation days go to waste, which equates to 658 million unused vacation days. Remember, this is paid time off — by not taking your allotted days, you’re essentially volunteering for your company. […]
When you’re always rushing to do, do, do, it can be tough to find the time to reflect on and learn from your experiences. In the moment, your brain records what takes place, but it determines what’s important for long-term retention later, during periods of quiet reflection. You can help that retention by keeping a […]
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You’ve probably seen them before — those project spreadsheets in which Year 2 revenue is Year 1 revenue plus 10%, and so on. These projections are rarely accurate, because they reduce the world to linear models — when in reality the growth process is nonlinear, sometimes even exponential. Additionally, most plans depend are multiple parts […]
The post Don’t Set Growth Targets Without Thinking Carefully About Timing appeared first on The Modern Observer Group.
The most successful people on the planet have failed numerous times. Each time they fail, they learn from their mistakes and the mistakes of others and apply that to future projects. By contrast, people who are failures dwell on each time they have failed. Instead of learning from what went wrong, they assign blame. That defines […]
The post The Difference Between Failing and Being A Failure appeared first on The Modern Observer Group.
At the time of this writing, another Oscar ceremony has been telecast. While the ratings appear to be breaking records, its not a record anyone wanted to break. The 2018 Oscars are poised to have the lowest ratings in the show’s history. Why? The simple answer is that the show has two very different audiences: […]
The post What Happens When You Don’t Change With Your Customers appeared first on The Modern Observer Group.
When you’re in front of an audience, you want to project confidence. But when you’re nervous, your hands often flit about and fidget. Use one of these positions to keep your hands still. Practice in front of a mirror, then with friends, until it feels natural. Hold the ball. Gesture as if you are holding […]
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To this day, few Olympic moments can match the excitement generated by the 1980 U.S. Hockey Team. A group of college kids was out up against the juggernaut Russian team who had not only beaten them prior to the Olympics, but also beat the NHL All-Stars. The Russians had years of experience where the U.S. […]
As the 2018 Winter Olympics comes to an end, there are lessons that can be learned. One unexpected lesson came from skier Elizabeth Swaney. She had a dream to be in the Olympics. While she made that dream come true, the way she went about it caused her to become famous in a way she […]
One of the most important elements to attracting potential clients is that they understand what you are offering. If they don’t have a clear idea of what you can do for them they won’t know why they should use your service or product. For complicated services, one of the best ways to convey what you […]