Marketing And Sales Are Not The Same

Despite the fact that every business depends on marketing, most still don’t understand that marketing is not sales. Sales is […]
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The Worst Grilled Cheese Recipe Ever

There is an online video claiming to show the ultimate grilled cheese recipe. As I watched I was amazed at […]
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Learning Is A Lifelong Requirement

Many professions require you to take ongoing classes in order to keep your license current. What about those of us […]
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Compare Apples To Apples

When looking at the state of your business, it is natural to compare it to other businesses. If you want to […]
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An Innovator Does These Three Things

Most people find it difficult to do what an innovator does best: link the disconnected. Here are three strategies for […]
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Target Your Customer. It Isn’t Everybody.

You may believe that your product or service is the best thing since sliced bread and that it can benefit […]
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Lessons On Focus From Inigo Montoya

Inigo Montoya searched for the six-fingered killer of his father for 20 years. He had such focus that Montoya knew […]
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Leadership Can Be Improved With Patience

Effective leadership, especially in times of crisis, necessitates perseverance. As a leader, you must maintain your cool and be patient […]
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The Problem Creates Your Opportunity

Starting a business is difficult — and scaling it even more so — so you must be dedicated. The first […]
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When Presenting Put Your Audience’s Needs First 

When presenting to an audience, it’s not your responsibility to win over the audience. If your audience is paying too […]
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